As the Apple Watch nears its 10th generation, tech experts are calling for a shake-up in Apple’s wearables strategy. Leading the conversation is Bloomberg’s Mark Gurman, who argues that Apple should develop a smart ring —a sleek, subtle alternative to the Watch that could redefine health and fitness tracking.
But will Apple actually build it? The current answer seems to be no. And that might be a missed opportunity.
The Case for an Apple Ring
Apple’s wearables business is already a powerhouse, thanks to the success of the Apple Watch. Yet, as Gurman notes, innovation in the Watch line is slowing. The upcoming Apple Watch Series 11 and Ultra 3 are expected to launch with only minor updates—no game-changing features are currently rumored.
Enter the Apple Ring, a wearable that could:
• Track sleep more comfortably than a wrist-based device
• Monitor workouts discreetly, with improved fit for users who dislike bulkier wearables
• Enable biometric authentication, possibly replacing or supplementing Face ID
• Offer round-the-clock health data without the need to charge frequently like a watch
Given the buzz around competitors like the Samsung Galaxy Ring, which is priced at $399.99 and gaining attention, an Apple Ring could tap into growing consumer interest in more minimalist wearable tech.
Why Apple Might Be Hesitant
Despite the appeal, there are reasons why Apple hasn’t jumped into the smart ring space yet:
• Cannibalization risk: A ring could undercut Apple Watch sales, especially for users who only want fitness tracking and notifications.
• Ecosystem complexity: Adding a new wearable form factor would mean additional support for developers, accessories, and services.
• Vision Pro focus: Apple is reportedly prioritizing its next-gen AR/VR efforts. A new version of the Vision Pro, possibly a "tethered" model that connects to a Mac via USB-C, is said to be taking internal precedence.
Could the Apple Ring Outperform the Watch?
According to Gurman, a smart ring would appeal to users seeking comfort, simplicity, and passive tracking —without the screen-heavy interface of a smartwatch. For users who prefer minimal distractions and want something they can wear all day (and night), a ring could be the ultimate fitness and wellness companion.
It might also unlock a new layer of personalization. Imagine using your Apple Ring to:
• Unlock your iPhone or Mac
• Authorize Apple Pay transactions
• Control HomeKit smart devices with gestures or presence detection
All of this, in a form factor smaller and more discreet than a smartwatch.
Final Thoughts
While there’s currently no confirmation that Apple is developing a smart ring, the demand—and potential—is real. With Samsung already in the game, and the wearables market shifting toward diversified form factors, Apple could benefit from rethinking its approach.
The Apple Watch may have pioneered the wearable revolution, but if Apple truly wants to lead the next phase, a smart ring could be the killer device it needs.
Until then, fans will have to watch the space and hope that Apple reconsiders its priorities.
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